Affiliate – Someone one who allows you to promote their products for a commission (percentage or set flat rate) of the profit.
Affiliate Marketing - An Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. An affiliate program, also known as “referral”, “associate” or “partner” program, allows website or blog owners to earn commissions from their websites by referring people to products and services.
Anchor Text – Anchor text refers to the visible text in a link.
Areas of Interest Approach – Building a site around a theme that you have interest/expertise in and so first is to list the areas were you have a particular skill, interest, knowledge or aptitude.
Article – A write-up/explanation of a particular topic of interest or information to notify the public.
Article Submission – The act of submitting articles for consideration.
Backlinking – A link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Black Hat – An immoral and/or sometimes illegal way of marketing, used to exploit weakness in a system or person. For example exploiting Google to get higher search engine rankings, this is not a long-term strategy.
Blog – A regularly updated opinionated (although usually factual) article written on a personal level. A shared diary where people can publish diary entries about their personal hobbies or experiences. Public online updated chronological entries of links to websites and subjects with personal remarks by user’s weblog.
Conversion Rate – The percentage of visitors who actually buy your product before leaving your website. The higher the conversions rate the better.
Copy Writer/Copywriter- Not to be confused with “copyrighting”. This is someone who writes sales copy.
Cost Per Action (CPA) – The advertiser sets the desired action that they want the visitor to do (e.g. opt-in to their mailing list), then the promoter signs up to the CPA programmer and advertises the advertiser’s service, and when the set CPA action is complete (opting in, for our example), the promoter gets paid for every time this occurs.
Cost Per Click (CPC) – With this plan, every time a visitor clicks on an advertisement, the advertiser must pay the publisher a small fee for this traffic. The Cost-Per-Click is the amount of money the advertiser must pay the publisher for each visit a customer makes to your website through the advertisement.
Display Advertising – A type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. Display advertising also appears on the Internet, as a form of internet marketing. Display advertising appears on web pages in many forms, including web banners.
Domain Name – The web address of the website. For example: www.thisisadomainname.co.uk. The most favored site by Internet Marketers to register their domain names is usually www.GoDaddy.com.
Forum Marketing – An online community where visitors may read and post topics of common interest. Forums can be a useful for anyone doing business online, both in terms of reading the content and actively participating in the discussions.
Google Adsense – is a program in which enterprises can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engines.
Google Analytics - is a free service offered by Google that generates detailed statistics about the visitors to a website.
Googlebot – Google uses several user-agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with “Googlebot”; for example, Googlebot-Mobile: crawls pages for Google’s mobile index; Googlebot-Image: crawls pages for Google’s image index.
HTML – Hypertext Markup Language. The standard language for describing the contents and appearance of pages on the World Wide Web.
Inbound link – An inbound link is a hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.
JavaScript – A scripting programming language most commonly used to add interactive features to web pages.
Keyword – A phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many Web sites offer advertising targeted by keywords, so an ad will only show when a specific keywords is entered.
Keyword Approach – Involves researching what people are searching for and then looking for areas that are in demand and where there is little competition.
Landing Page – The first web page that people see when they type in your domain name or click on your website from search engine listings.
Leverage – To reach a stage at which you achieve a large amount of success with the least possible effort. In short, your business picks up momentum and almost induces the ‘snowball’ effect.
Link Building – The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.
List – Short for ‘mailing list’. A collection of email addresses that you send emails to on a regular (or irregular) basis, usually through auto-responders or broadcaster software such as AWeber or Sales Automator. These emails may include free information which may be useful to the reader, affiliate offers, new product launches, free products or software, and much more.
Marketing – The commercial processes involved in promoting and selling and distributing a product or service.
Multi-Level Marketing (MLM) – Sometimes called ‘Network Marketing’ or ‘Relationship Marketing’, this ideal business model supports the idea of direct marketing, i.e. products are sold directly to the customer from the main company, without other companies in-between. When a customer buys the product, they sell it to their customers and an affiliate sale is made for commission off the original product publisher, and their customer may sell it to their customers for a commission off the company that THEY bought it off. This is called a ‘down line’. MLM’s are often indistinguishable from a ‘Pyramid Scheme’, which is illegal in most states.
Niche – A specific product area to create your business in. For example, if you wanted to sell children’s books, ‘Children’s Books’ would be your niche.
Niche Marketing – Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.
Paid Search - A type of contextual advertising where website owners pay an advertising fee, usually based on click-through or ad views to have their website search results shown in top placement on search engine result pages.
Pay Per Click (PPC) – An advertising method used on search engine listings, websites, etc. Advertisers bid a price on their preferred keywords to be used in their advertising campaign, and their advertisements are then displayed when these keywords are searched for or displayed as significant on a website. When a user clicks on the advertisement, the advertiser must pay a small fee to the publisher. The most popular PPC networks are Google AdWords and Yahoo! Search Marketing.
Resell Rights – Master – Not only can you sell someone else’s products, but once a customer has bought it from you, they can sell it with normal or master resell rights too.
Resell Rights – Normal – Some Internet Marketers offer this to their customers. It basically means that once you’ve bought the product, you can sell it on to your own customers, but usually with small limitations such as keeping the same price.
Resell Rights – Private Label Rights (PLR) – With these rights, you can resell the product AND change the content/product to however you like, and sell it as your own work.
Resell Rights – Rebranding Rights – With these rights, you may replace the author’s affiliate links with yours, as well as keeping the normal resell rights.
Return on Investment (ROI) – The amount of money gained or lost after investing money in a project or company, and the ratio/percentage between the two.
RSS —”Really Simple Syndication” is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Sales Copy – Content/text of the sales page, written in such a way to create sales of your product.
Sales Page – The main page used to sell a product.
Search Engine Marketing (SEM) – The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.
Search Engine Ranking (SER) – The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
Search Engine Results Pages (SERPs) - The page searchers see after they’ve entered their query into the search box. This page lists several Web pages related to the searcher’s query, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
Social Media – A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
Social Networking – Social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Traffic - Traffic Building strategy is used to draw consumers into the store, aisle, and / or category. This is typically achieved by creating an advertised promotional price with a large enough difference from the everyday / regular price to attract attention and draw traffic into the category. Most suitable for a traffic building strategy are items that are frequently purchased, frequently promoted, have higher sales levels in the category, higher market share, generate a high sales lift when promoted, and have high turns.
Video Blogging – sometimes shortened to vlogging (pronounced v’LOG-ing or VEE-log-ing) or vidblogging is a form of blogging for which the medium is video, and is a form of Internet television. Entries often combine embedded video or a video link with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts.
Web Hosting – The service of hosting a site on the Internet makes it viewable for other users on the net.
Widgets – A generic term for the part of a GUI that allows the user to interface with the application and operating system. Widgets display information and invite the user to act in a number of ways. Typical widgets include buttons, dialog boxes, pop-up windows, pull-down menus, icons, scroll bars, resizable window edges, progress indicators, selection boxes, windows, tear-off menus, menu bars, toggle switches and forms.